I have read that publishing only one book isn’t such a good idea when it comes to marketing. However good that book may be, having a second title already published or on the way gives added credibility. Some authors work hard to build up interest in their next title, using their blogs to announce ‘cover reveals’ and publishing extracts in advance – sometimes to seek reactions which may lead to edits but also to whet the reader’s appetite. How effective all this is I don’t know.
I think I agree with the basic theory, though. If an author has a website listing only one title then prospective readers may not be so interested. The site will probably look sparse and they know that even if they like the only title on offer they can’t move on to the next if there isn’t one.
And if the website looks sparse so will the shelf in the bookshop. A single title can easily go unnoticed: the author will plainly have greater presence if more than one title is visible. My local bookshop was already selling my first book (by which I mean that it was both on sale and being bought) and is now taking the second as well.
It’s good to see them snuggling up like this and I entertain the foolish fantasy that being so close and personal they might breed, saving me the trouble of writing the third.
Fantasy seems to be a popular genre right now, so if I can contribute in however small a way . . .